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Genevieve Simms

Senior Creative & Director

  • WORK
  • KEY ART
  • AWARDS
  • About

Cold Case Files

After an 11 year hiatus, Cold Case Files returned to A+E Networks, and I led on creating the global assets.

With the series being about how justice can eventually be served, no matter how distant, or seemingly forgotten crimes may be, I conceived the idea of the 'eye of God', which sees all. Justice is coming, no matter what.

As part of the campaign, we commissioned three short films that spoke to what justice meant to people who had come face to face with it: Sara Payne, mother of tragically murdered Sarah Payne, Richard Scorer, lawyer representing victims and survivors of abuse, and Dr, Jacqueline Sebire, the UK’s former Chief Police Officer.

Creative, Editor: Genevieve Simms

©2025 Genevieve Simms