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Genevieve Simms

Senior Creative & Director

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Sister Boniface Mysteries S3

Sister Boniface Mysteries is a bona fide hit for UKTV. For series 3, I continued the creative idea established for series 2, that being 'God's gift to solving crime'. I literally shone a heavenly light on Sister Boniface's crime-solving brilliance. School assembly favourite 'This Little Light of Mine' soundtracked the campaign, across all assets, as a theme that spoke of our crime-solving nun's incomparable genius.

Spending a day shooting with Lorna Watson was a treat, and a full channel takeover was delivered to launch series 3 with the brilliance it deserves.

Creative, Director, Editor: Genevieve Simms

Creative Manager: Ray Dunlop

Campaign Producer: Latoya Collingwoode-Williams

©2025 Genevieve Simms