One of the most exciting projects I’ve worked on.

Outrageous tells the true story of the scandalous Mitford sisters. They were each outrageous in their own unique way, and taking the idea of ‘an irrepressible sisterhood’, the audacious, notorious, adventurous, rebellious, boisterous and dangerous spirit of the sisters was weaved into every asset.

A fully integrated campaign, combining a full channel takeover, multiple out of home creatives, 1930s-inspired in vision continuity, a UKTV first with an IMAX wrap, a fashion collaboration and commissioning modern portraits of the sisters… it might be just be simpler to watch the campaign at the top of this page.

Creative, Director, Editor: Genevieve Simms

Head of Creative: Ellie Peters

Campaign Producer: Latoya Collingwoode-Williams

Assistant Producer: Bettie Cooper

Photography: Nicky Hamilton

DOP: Rich Bell

Motion Designer: Callum Parish

Print Designer: Tom Webster