I launched Alibi's and BBC Studios premium commission, We Hunt Together - a thrilling, gruesome cat and mouse story of two mismatched detectives hunting two troubled killers.

The unique storyline led me to the concept of duality: the qualities that make these detectives exceptional at hunting down the killers, are the same qualities these killers have in committing their crimes...and getting away with them.

I shot a conceptual promo, in which the killers and detectives seamlessly morph into one another, and reversible key art photography in which the detectives were sometimes on top, and sometimes the killers.

Creative, Director, Editor: Genevieve Simms

Creative Manager: Tom Williams

Campaign Producer: Sophie Fox

Motion Designer: Jade Dauncy

Print Designer: Dani Liqueri